Solomon Stoddard's theories of persuasion

After setting in proper perspective the nature and extent of the influence of the Reverend Solomon Stoddard, the author attempts to show that in major degree Stoddard's influence depended upon his theories and practice of persuasion. To accomplish his persuasive goal of promoting increased religious devotion—under control of the Church, Stoddard applied an integrated pattern of persuasion: he evoked the aid of civil authorities, urged New Englanders to reform, swept the people into the churches by changes in admission policies, exerted greater control over individuals and churches by means of reforms of liturgy and church organization, and—most important to students of speech—practiced and taught to other ministers his techniques for inducing conversion.