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Communication Monographs Volume 45, 1978 - Issue 4: Campaign '76 Communication Studies of the Presidential Campaign
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Original Articles

Political momentum: Television news treatment

Renee A. Meyers Graduate student at the University of Nebraska, Lincoln
,
Thomas L. Newhouse Graduate student at the University of Nebraska, Lincoln
&
Dennis E. Garrett Graduate student at the University of Nebraska, Lincoln
Pages 382-388 | Published online: 02 Jun 2009
 
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Abstract

The relative momentum of the presidential candidates was given prominent treatment by the television networks in 1976, though each network handled it differently, both in terms of the candidate favored and the source of momentum claims.

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