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Original Articles

Cognitive complexity‐simplicity as a determinant of communication effectiveness

Pages 304-311 | Published online: 02 Jun 2009
 

Abstract

This study hypothesized that cognitively complex individuals would be more effective than cognitively simple individuals at accomplishing a communication dependent task. Analysis revealed that messages (generated by an exercise with tinker toy models and a password game) of complex individuals were more effective than the messages of comparatively simple individuals.

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