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Abstract
Relating rhetoric to power, this essay offers a view of power as communication medium, i.e., communication through power. Logically prior, however, is power through communication by which the rules for power are rhetorically derived. Case studies show (1) a conception of rhetoric‐as‐power being complementary to rhetoric‐as‐epistemic; (2) the development of the power medium as a cultural code dependent on hierarchical interdependency; and (3) the formal strategies, tactics, and maneuvers of rhetoric‐as‐power for social intervention.
Notes
William R. Brown is Professor of Communication at The Ohio State University. The author thanks his students in Communication 617 for their stimulating questions about rhetoric and social intervention, especially Susan Opt Whitlock, Virginia Kennedy, J. Wesley Baker, feannine Pondozzi, and Patricia Rooney. The author also thanks his colleagues Russell Corley, Joseph Pilotta, and Don Ronchifor their suggestions.
