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Communication Monographs Volume 54, 1987 - Issue 4
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Original Articles

The role of importance, novelty, and plausibility in producing belief change

Donald Dean Morley Assistant Professor of Communication, University of Colorado, Colorado Springs
&
Kim B. Walker Assistant Professor of Communication, University of Colorado, Colorado Springs
Pages 436-442 | Published online: 02 Jun 2009
 
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Abstract

This study investigated the role of importance, novelty, and plausibility of message information in producing belief change. Participants in the study were 224 university students who read messages that were either high or low in importance, novelty, and plausibility. The results demonstrated that significant belief change only occurred when message information was high in importance, novelty, and plausibility.

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