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Communication Monographs Volume 62, 1995 - Issue 1
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Exploring rhetoric

Beyond persuasion: A proposal for an invitational rhetoric

Sonja K. Foss Associate professor of communication, Ohio State University,
&
Cindy L. Griffin Assistant professor of speech communication, Colorado State University,
Pages 2-18 | Published online: 02 Jun 2009
 
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Abstract

Most traditional rhetorical theories reflect a patriarchal bias in the positive value they accord to changing and thus dominating others. In this essay, an alternative rhetoric—invitational rhetoric—is proposed, one grounded in the feminist principles of equality, immanent value, and self‐determination. Its purpose is to offer an invitation to understanding, and its communicative modes are the offering of perspectives and the creation of the external conditions of safety, value, and freedom.

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