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Communication Monographs Volume 65, 1998 - Issue 4
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Original Articles

Getting “plugged in”: A network analysis of health‐information seeking among “stay‐at‐home moms”

Rebecca W. Tardy Assistant Professor of Communication, University of Louisville,
&
Claudia L. Hale Professor at the School of Interpersonal Communication, Ohio University,
Pages 336-357 | Published online: 02 Jun 2009
 
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Abstract

This report focuses on health‐oriented conversations evident in informal, interpersonal networks. This study was an investigation of the network structure, the nature of relationships, the contents of interactions, and the impact of support manifested in a “stay‐at‐home “ mothers’ toddlers’ playgroup. Diffusion of innovations theory (Rogers, 1983) sewed as the theoretical and organizational lens. Members’ roles, as well as characteristics of opinion leaders, were identified via sociograms and enriched with anecdotal evidence from personal interviews and participant observation. Ideas regarding how institutions can utilize this information and these networks are offered.

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Related Research Data

Emphasizing “Communication” in Health Communication
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Linking Health Information Seeking to Behavioral Outcomes: Antecedents and Outcomes of Childhood Vaccination Information Seeking in South Korea
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Ring-Around-the-Children, a Pocketful of Women
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