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The feasibility of infusing social marketing teaching modules for child survival into school curricula was investigated in Ghana. The topic of the social marketing teaching module was Preventing Protein‐Energy Malnutrition for Child Survival (PEMCOM). The module was developed around a nationally endorsed weaning food, “Weanimix”. PEMCOM interactive lectures were conducted with students at Specialist Teacher Training College, Winneba to test the module.
The students had no prior training in social marketing. Even so, 83% indicated that the three two‐hour interactive training sessions provided sufficient foundation for them to utilize the social marketing technique in teaching. When asked about the appropriateness of the module for use in Junior Secondary Schools, 84% of students ranked the module as good or excellent. All students indicated that they would utilize the social marketing strategy in teaching and that if the approach were applied widely in Ghana, it would make an important contribution to the reduction of PEM.