Two psychosocial variables associated with initiation and maintenance of healthy diets are social support and self‐efficacy. Questionnaires for assessing social support and self‐efficacy for fruit/vegetable consumption were designed for Gimme 5, a controlled 5‐A‐Day study with a high school cohort. Both questionnaires had good internal consistency and factor solutions consistent with theoretical intent. Females had significantly higher family support and self‐efficacy than males (p < 0.0001). Positive family support and self‐efficacy were related to self‐reported daily fruit/vegetable intake (N= 1,786;p < 0.0001). Analysis revealed that negative family support and negative or positive peer support were not relevant with this population for fruit/vegetable consumption. The Gimme 5 program was designed to use the positive effects of social support and self‐efficacy for improving diet.
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