The development and evaluation of an andragogic training programme for small business retailers

One of the greatest challenges facing South Africa after apartheid is job creation and the development of people's skills. Small business, and retailing in particular, with its relatively low entry requirements, can help to meet this challenge. However, small business retailing suffers from a high failure rate.

It was felt that small business retailers would be more likely to succeed if they received proper training. A small business training model was therefore developed and implemented and the results were evaluated from several perspectives. This indicated that if small business retailers are effectively trained their knowledge and skills will improve and their businesses will be more likely to survive and grow. The article describes the model, the systematic approach to the training, the methods of evaluation and the lessons to be learnt from the exercise.

Notes

Respectively Director of the Institute of Management, University of Fort Hare; and Professor and Head of the Department of Management, Rhodes University.