Application of virtual reality technologies in the comrades’ marathon as a response to COVID-19 pandemic

ABSTRACT

The purpose of this study is to analyse the perceptions of Comrades Marathon runners concerning the application of virtual reality technologies as a strategic response to the effects of COVID-19 in South Africa. Furthermore, the study also assesses the runners’ challenges and readiness to participate in virtualised marathons post-COVID-19 pandemic. Data were collected from Comrades Marathon runners using online interviews. However, the study results showed mixed perceptions concerning virtual reality application to an outdoor sporting event like the Comrades Marathon in South Africa. Regardless of these perceptions, managers of sporting events are encouraged to make significant investments for the strategic development of virtual sports in the wake of the second wave of the COVID-19 pandemic.

KEYWORDS:

• Virtual reality
• COVID-19
• destination
• sports tourism
• Comrades Marathon
• South Africa

Disclosure statement

No potential conflict of interest was reported by the author(s).