Abstract
Following a rapid overview of the genesis of private higher education in Romania after the Revolution of December 1989, the author proceeds to analyse the phenomenon in terms of John Meyer's neo‐institutionalist perspective. Citing, in particular, Meyer's theses regarding the isomorphism of organizations with their respective environments, she credits much of the early success of private Romanian higher education institutions in getting started to their close copying of the structure, offerings, and procedures of public higher education in addition to unsatisfied public demand for higher education. She further shows how private higher education institutions have adapted to the requirements of accreditation and state funding possibilities. She fears, however, that the continuing demographic downturn in Romania along with the creation of extra tuition fee‐paying openings at the public universities may finally doom private higher education.