Executive Publicity and Congressional Resistance, 1905-1913: Congress and the Roosevelt Administration's PR Men

Abstract

Theodore Roosevelt circumvented Congress and expanded presidential power at the beginning of the 20th century, in part, by using the press to establish executive leadership of public opinion. This article describes how Roosevelt and his chief forester, Gifford Pinchot, launched a crusade in the press for Progressive conservation despite the opposition of congressmen who tried to block the use of publicists by executive agencies. Although Congress forbade the hiring of "publicity experts" in 1913, they were already common in executive agencies.