Examining the effects of hegemonic depictions of female bodies on television: a call for theory and programmatic research * This article was accepted by the previous CSMC editor, Dr. James W. Chesebro

Abstract

Although the media effects literature was precocious in its development, appearing almost as soon as the object of its study, researchers have focused on a relatively narrow array of effects. Examples include the effects of violent, pornographic, and sexual content in the media and minority stereotyping. This review demonstrates the need for researchers to construct stronger theories and conduct more programmatic research on another important, yet often ignored, media effect–the effect of ideal televised images on females' perceptions of, and satisfaction with, their own bodies. To accomplish its purposes, the paper begins with a review of the body image literature, including a discussion of current televised representations of female bodies and their effects on body satisfaction. Next, the paper argues that researchers should refer to two prominent media effects theories (cultivation theory and social cognitive theory) to better understand the process by which television influences body image. This latter review leads to ethical considerations and conclusions regarding probable effects of television on women's body satisfaction.