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Journal of Information Systems Management Volume 4, 1987 - Issue 1

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Technology Outlook

Determining Who Will Benefit from Visual Interfaces

Jerry Gitomer

Pages 85-87 | Published online: 31 May 2007

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https://doi.org/10.1080/07399018708962833

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Abstract

Visual interfaces are I an emotional issue. The zealous stance of some proponents of visual I interfaces has led to equally zealous attacks on visual interfaces from some of the opponents. This column sorts out the pros and cons of the visual interface and offers some guidelines for determining which environments can best use it.

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