Abstract
Few MIS managers have not seen a diagram that depicts the relationship between falling hardware costs and rising personnel costs. This may be the most pervasive diagram in the DP industry, and the conclusions that are drawn from it vary —it has been cited in everything from justifications of user-friendly software to end-user productivity strategies. This article assesses the real relationship between hardware and personnel costs and shows that some very misleading conclusions are being based on this popularly perceived hardware/personnel cost relationship.