The Impact of Focused Marketing

Abstract

Computer vendors are tailoring their marketing efforts to address the specific needs of their customers. This column examines the impact of this precise way of marketing.

Additional information

Notes on contributors

Thomas R. Elliott

Is an independent consultant in Watertown MA who focuses on infarmation industry market research and marketing communications. For six years, he sewed as director of strategic business practices at International Data Corp, Framingham MA. Prior to that, he worked in corporate planning at Gulf Oil. He has an SM in management from the.stoan school at MIT and an AB from Harvard College.