USING SCANNER DATA IS in the Consumer Goods Industry: Information Systems Management: Vol 12, No 1

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Abstract

Scanner data, point-of-sale data, and single-source data supply a wealth of information about consumer buying patterns. The IS challenge is to find new ways to analyze this data to help businesses uncover new market opportunities.

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James J. Jiang

An assistant at Grand Valley State University in Grand Rapids MI.

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USING SCANNER DATA IS in the Consumer Goods Industry

Notes on contributors

James J. Jiang

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USING SCANNER DATA IS in the Consumer Goods Industry

Abstract

Additional information

Notes on contributors

James J. Jiang

Reprints and Corporate Permissions

Academic Permissions

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