73
Views
28
CrossRef citations to date
0
Altmetric
Original Articles

DATA BASE MINING Discovering New Knowledge and Competitive Advantage

Pages 26-31 | Published online: 31 May 2007
 

Abstract

Buried in the huge data bases assembled by large organizations is information useful for generating new facts and relationships that can provide significant competitive advantage. This article describes how data base mining extracts knowledge from existing data bases, data base mining applications and their limitations, and bottom-line benefits.

Additional information

Notes on contributors

Fritz H. Grupe

Is associate professor of computer information systems at the University of Nevada, Reno. He specializes in courses related to decision support and artificial intelligence.

M. Mehdi Owrang

Is associate professor of computer science at American University in Washington DC. He specializes in courses related to data base organization and expert systems.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.