Abstract
In our survey of 500 mothers with children 0-5 years involving telephone interviews (n = 450) and focus groups (n = 50), we showed that 87% of mothers telephone surveyed used a pram for incidental activities, whilst 47% used the pram specifically for exercise. Factors preventing mothers exercising more included poor weather, lack of time, and poor quality paths. Ninety-two percent of mothers believed that pram walking would increase mental well-being, and 87% felt that it would help to reduce postnatal depression (PND). However, feedback from focus groups expressed less confidence in the program's ability to potentially benefit mothers with PND. Programs will have to be marketed carefully to avoid the stigma associated with PND and successfully target mothers at risk.