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Abstract
The essence of strategic management is to generate within the firm the capability and the potentiality and then fully utilize them to better cope with competition. For this, however, the “competitiveness” level of a firm needs to be defined and measured. The present paper proposes a model for (i) measuring the competitiveness level of a given industrial firm, (ii) identifying the strengths and weaknesses of the firm, and (iii) formulating strategies to improve the competitive position of the firm. Field experience with this model is encouraging enough to discuss its usefulness as a tool for competitive strategy formulation.