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Abstract
Two studies of control-display stereotypes for mainland and Hong Kong Chinese are presented. For rotary controls, strong stereotypes (e.g. 0.74, p < 0.001) were found when Warrick's and scale-side principles supported each other. When the principles clashed, stereotypes were weakened (e.g. 0.51, p> 0.05), no single principle dominated but there was a clockwise-for-anything tendency. For push-pull and lever controls the Chinese expected some display movements in the opposite sense to those expected by westerners and showed some up/down expectations not found for western subjects. There was a good linear relationship (r = -0.87, p < 0.0005) between response time and strength of stereotype.