Abstinence and Relapse Rates Following a College Campus-Based Quit & Win Contest

Abstract

Objective: To conduct and evaluate Quit & Win contests at 2 2-year college and 2 4-year university campuses. Participants: During Spring semester, 2006, undergraduates (N = 588) interested in quitting smoking signed up for a Quit & Win 30-day cessation contest for a chance to win a lottery prize. Methods: Participants (N = 588) completed a baseline survey, provided a urine sample to verify smoking status before joining the contest, and completed a follow-up survey at contest end to assess abstinence. Participants reporting continuous 30-day abstinence were surveyed again 2 weeks post contest to assess relapse. Results: Participants smoked an average of 9.8 ± 6.7 cigarettes/day on 26.7 ± 5.7 days/month. Among participants completing a follow-up survey (74%), 72.1% reported abstinence during the entire contest period (Intent-to-Treat Analysis = 53.2%). 55.3% of those abstinent at the end of contest had resumed smoking 2 weeks post contest. Conclusions: Campus Quit & Win contests appear feasible, acceptable, and effective at facilitating short-term abstinence. Further research is needed to identify strategies to prevent postcontest relapse.

Keywords:

• college
• contest
• incentive
• smoking cessation
• young adult

ACKNOWLEDGMENT

Funding for this project was provided by Intramural Research Funds of the University of Minnesota.

Notes

^a Missing or nonapplicable are treated as no quit attempt.

^b Question only asked of those offered free NRT at the one campus.