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Major Articles

Complementary Relationships Between Traditional Media and Health Apps Among American College Students

Pages 248-257 | Received 17 May 2014, Accepted 30 Dec 2014, Published online: 11 May 2015
 

Abstract

Objective: This study explored the potential relationships between existing media and health apps for health information among college students. Participants: This study collected and analyzed a total of 408 surveys from students of 7 universities across the United States. Methods: In order to explore the research questions and test the hypotheses, quantitative data from the online survey were analyzed through hierarchical regression analyses. Results: Results from the hierarchical regression analyses indicated that the perceived credibility of health information from traditional mass media was positively and significantly associated with college students' perception of health apps. However, there was no significant effect in regards to online media. Conclusions: This study's consideration of the relationships between existing media and health apps may guide health practitioners in their strategic approaches to improve the well-being of college students.

Funding

No funding was used to support this research and/or the preparation of the manuscript.

CONFLICT OF INTEREST DISCLOSURE

The authors have no conflicts of interest to report. The authors confirm that the research presented in this article met the ethical guidelines, including adherence to the legal requirements, of the United States and received approval from the Institutional Review Board of the University of North Carolina at Charlotte.

NOTE

For comments and further information, address correspondence to H. Erin Lee, Hankuk University of Foreign Studies, Media Communication Division, 107 Inum-ro, Dongdaemun-gu, Seoul, Korea (e-mail: [email protected]).

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