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Abstract
A poster campaign targeting 1st-year students was developed on the basis of responses of student focus groups to the following questions: 1. What are the major problems faced by incoming students regarding academic performance, alcohol use, relationships, attitudes toward their appearance and/or weight? 2. What are some of the ways in which you, or people you know, have coped with these problems effectively? An evaluation found that 89% of 1st-year students had read the posters and that 56% had used at least 1 of the tips. The campaign followed guidelines for promoting behavioral change suggested by the research of Prochaska on stages of change and Bento's social marketing model.