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Original Articles

The Image of the Advertising Practitioner as Presented in the Mass Media, 1900-1972

Pages 117-129 | Published online: 24 Jul 2013
 

Additional information

Notes on contributors

Lynda M. Maddox

LYNDA M. MADDOX (Ph.D.) is an associate professor in the School of Government and Business Administration at George Washington University. Her publications have appeared in Journalism Quarterly and other journals.

Eric J. Zanot

ERIC J. ZANOT (Ph.D.. University of Illinois) is an associate professor in the College of Journalism at the University of Maryland. where he heads the advertising sequence. His publications have appeared in Journalism Monographs, Journalism Quarterly, and other journals.

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