In light of past work regarding message processing, communication interventions intended to encourage attitude and behavior change may face their greatest obstacles in attempting to engage those for whom messages are actually most relevant. The present study assessed whether adolescents presented with anti‐drug public service announcements (PSAs) would differ in their evaluations of the PSAs as a function of message relevance, measured in this case by past drug experience, over and above the effects of their attitude toward drug use. Results of the study supported the main hypothesis, even after controlling for a host of possible confounding variables.
Health message relevance and disparagement among adolescents
Reprints and Corporate Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
To request a reprint or corporate permissions for this article, please click on the relevant link below:
Academic Permissions
Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?
Obtain permissions instantly via Rightslink by clicking on the button below:
If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.
Related Research Data
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.