The somatic marker as a “short cut” to verbal immediacy

Abstract

This study examined the relationships between the somatic‐marker hypothesis, developed by Damasio (1994) as it relates to homophily and verbal immediacy in the classroom. Damasio has hypothesized that when particular events occur in one's life, there is a “memory” of that event in the brain. As a result, when a similar event occurs, the somatic marker recreates that first event. Students were provided three different scenarios about the first day of a communication class. In the scenarios, the instructor presented information about himself. One instructor provided only autobiographical, demographic data (the control). Another provided information hozu he had had difficulty with public speaking (the selfish marker). The third provided information about how the instructor had helped someone else who had difficulty in public speaking (the altruistic marker). The results indicated that while homophily differences were not significant, there was a significant difference between the control group and the altruistic marker.