Company Facebook and Organizational Identification

Abstract

This study examined links between organizational Facebook pages and employee connection to the larger organization. Employee interaction with their company’s Facebook page was linked to higher levels of organizational identification and bridging social capital outcomes. Bridging social capital outcomes was also associated with organizational identification. Results indicate that the company Facebook page, considered primarily as a tool to engage external stakeholders, may also function to engage employees.

Keywords:

• Facebook
• Organizational Identification
• Social Capital
• Social Network Systems