Reevaluating gender differences in new communication technologies

Abstract

This article discusses two studies investigating gender differences in communication technology use. Most prior research has revealed strong male dominance in the use of technologies such as computers and video games. Although writers have deplored this situation, few have investigated alternative structural and content features. In the first study, responses towards a variety of information technologies across genders were explored in a survey. This study indicated that women are more familiar with communication‐related technologies, while men focus on entertainment technologies and control devices. The second, experimental, study involved a computer based communication system, which was designed to appeal both to females and males. Through the simulation of an interactive information service enjoyment and intention to use was assessed. Women showed greater overall intention to use the service. Possible interpretations of the various gender differences are discussed.