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Communication Research Reports Volume 15, 1998 - Issue 1
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Original Articles

The persuasive effect of the AIDS NAMES quilt on behavioral intentions

Robert Lemieux Assistant Professor in the Department of Communication, Western Maryland College, Westminster, MD, 21157
,
Margaret J. Daniels Instructor, Trident Technological College, Charleston, SC, 29423
,
John E. Hocking Associate Professor, in the Department of Speech Communication, University of Georgia, Athens, GA, 30602
,
M. Rachel Tighe Assistant Professor in the Department of Communication, Clinch Valley College, University of Virginia, Wise, VA, 24293
,
Kathryn Greene Assistant Professor in the Department of Communication, East Carolina University, Greenville, NC, 27858
,
Adrian B. Cairns Doctoral student, in the Department of Speech Communication, University of Georgia, Athens, GA, 30602
&
Jerold L. Hale Associate Professor, in the Department of Speech Communication, University of Georgia, Athens, GA, 30602
 show all
Pages 113-120 | Published online: 06 Jun 2009
 
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Abstract

The present study attempted to test the persuasive impact of the AIDS NAMES Quilt on behavioral intentions. Specifically, the Quilt, and knowing or not knowing a homosexual or Person Living with AIDS (PLWA), was predicted to be influential in determining one's intentions to behave supportively towards PLWA.

Results indicated that far individuals who know a homosexual or PLWA, viewing the quilt had no effect. For individuals who did not know a homosexual or PLWA, the quilt had a significant effect on their behavioral intentions e.g., they were more willing to engage in supportive behaviors. Additionally, females were more willing to engage in supportive behaviors than males. Implications and directions for future research are discussed.

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