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Abstract
This article reports on a curriculum innovation—the incorporation of economics into an integrated business curriculum (IBC)—at the University of Idaho. This innovation may improve university-level business and economics instruction at schools with undergraduate business programs. Economics participation in the IBC is discussed, along with related curriculum changes and specific economics content of the six integrated, cross-functional modules. The article ends with a qualitative benefit-cost analysis of integrating economics into an IBC, and a concluding testimonial regarding the overall positive net benefits of such an action.
