Abstract
When it Hits the Fan: Managing the Nine Crises of Business, Gerald C. Meyers with John Holusha, Boston: Houghton Mifflin Company, 271 pp., 1986. Reviewed by Anne Mattison.
Marketing Research, 3rd Edition, David A. Aaker and George S. Day, New York: John Wiley & Sons, 669 pp., 1986. Reviewed by Anne Mattison.
Telecommunications, by Arnold Rosen, New York: Harcourt Brace Jovanovich, 1987, 304 pp. Reviewed by Anne Mattison.