Third World Entrepreneurial Education: A Case Approach to Role Modeling

Abstract

This article presents an innovative education pilot project funded by the United States Agency for International Development. The purpose was to create materials for instructing primary students in Lesotho, Africa, about the benefits of entrepreneurship. The materials were derived from case histories of role models and are illustrated in story form. The methodology of gathering the data, developing the cases, testing the material, and integrating it into the curricula are discussed. Examples of case studies, role models, related business skills, and curricula correlations are presented in the Appendix.