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ARTICLES

A Study of Undergraduate Student Intent to Minor in Business: A Test of the Theory of Planned Behavior

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Pages 109-116 | Published online: 04 Dec 2012
 

Abstract

Undergraduate students are becoming aware of the edge that a business degree presents in the job hunt, yet many cannot justify the additional resources spent in obtaining a second major. A minor in business circumvents this constraint. The authors build on previous research into the motivations of students to choose a business minor by using Ajzen's Theory of Planned Behavior as a theoretical basis for indentifying the factors that might influence their intention to minor in an area of business. A survey administered to 617 nonbusiness undergraduate students, and subsequent analysis, supported Ajzen's theory that attitude, perceived behavioral control, and subjective norms all were significant predictors of intention.

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