Online video modules for improvement in student learning

Abstract

The objective of this teaching innovation was to incorporate a comprehensive set of short online video modules covering key topics from the undergraduate principles of marketing class, and to evaluate its effectiveness in improving student learning. A quasiexperimental design was used to compare students who had access to video modules with a comparison group from otherwise identical classes. The profile of the students in the two groups was comparable, due in part to the large sample size. Evidence was found for significant improvement in learning across ethnic groups and gender, as measured by performance on a major exam.

Keywords:

• flipped
• hybrid
• learning improvement
• marketing education
• video