Why not accounting and finance: An African American perspective

ABSTRACT

The authors investigated the role of influence factors and information sources why African Americans choose or do not choose a career in accounting or finance. The most important factor was career-based occupational growth. Students were more deeply influenced by information on the university's website than any other media source. The findings will provide useful insights for the university's administrators, and accounting and finance professional bodies in formulating strategies to promote accounting and finance careers.

KEYWORDS:

• Accounting and finance
• African American
• college major
• influence factors
• information sources