Earthquake simulation: Shaking up the ethics education of future business marketing leaders

Abstract

Three intrastate universities developed a corporate social responsibility (CSR) simulation in an upper-division, undergraduate online markets and stakeholders class. The simulation engaged students in serving as business leaders in a community devastated by an earthquake. The students selected business leadership roles within the simulation based on their future career interests. Students’ posts (N = 107) were analyzed for examples of moral efficacy. A qualitative methodology and interpretive framework were utilized to gather and analyze the data. Students demonstrated an enhanced understanding of CSR and higher degrees of moral efficacy in four dimensions of moral efficacy.

Keywords:

• Business marketing education
• corporate social responsibility
• ethics
• leadership
• moral efficacy
• simulations

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.