The importance of English in business education in the Czech Republic

Abstract

The study is focused on the analysis of business English bachelor’s study programs provided by Czech universities, and the self-perceived strengths and weaknesses of the program graduates in practice and their employer’s requirements and evaluations. A qualitative-quantitative analysis of the data was done using three research methods: content analysis, questionnaire, and interview. The data were compared, and the results indicated both the positives and white spots of the study programs that could be of interest to methodologists and curriculum specialists in similar contexts.

Keywords:

• Bachelor’s degree
• business English
• employees
• employers
• needs analysis