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Abstract
This study investigates how experiences of viewing sports content in a movie theater differ from typical television viewing conditions in a home. The results of analyses showed that the viewing condition (theater vs. home) influenced audiences’ sense of presence when watching mediated sports, which, combined with the attractiveness of the game, would determine the suspenseful nature of the media experience, as well as the subsequent enjoyment.
Funding
This article was supported by Hankuk University of Foreign Studies Research Fund of 2015.
Additional information
Funding
Notes on contributors
Kihan Kim
Kihan Kim (Ph.D., The University of Texas at Austin, USA) is a professor in Sport Management in the Department of Physical Education and Institute of Sports Science at Seoul National University, Korea. His research interests include sports media and communication.
Yunjae Cheong
Yunjae Cheong (Ph.D., The University of Texas at Austin) is a professor in the Division of Media Communication at Hankuk University of Foreign Studies. Her research interests focus on advertising media planning and advertising effectiveness.
Hyuksoo Kim
Hyuksoo Kim (Ph.D., University of Alabama) is an assistant professor in the Department of Journalism at Ball State University. His research interests include consumer psychology and behavior.