Binge-Watching as a Predictor of Narrative Transportation Using HLM

ABSTRACT

This study explores the changing state of television by measuring binge-watching and its association with narrative transportation, using longitudinal data. The analysis based on a Hierarchical Linear Modeling found that the amount of binge-watching had a positive logarithmic association with transportation—the effect power lessens as binge-watching rate increases. Further, one’s typical binge frequency weakened the relationship between viewing session length and transportation. Overall, more frequent binge-watching reduces its effect power on transportation. Implications for theory and industry are also discussed.

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No potential conflict of interest was reported by the author.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

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Stephen Warren

Stephen Warren (M.A. Syracuse University) is a Ph.D. student of Communication at the University of Massachusetts Amherst. His research interests include media psychology and entertainment theories while focusing on sports, politics, television, and other media technologies.