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ABSTRACT
This study applied agenda-setting and agenda-building theories to explore the interactive memory agendas facilitated by social media. Focusing on the crisis memory of SARS constructed on Chinese social media (Weibo) during COVID-19, two competing approaches (top-down versus bottom-up) to crisis memory construction were empirically tested. A content analysis was first conducted to identify various crisis memory narratives, and then, rank-order analysis, cross-lagged correlation analysis, and multiple regression quadratic assignment procedure were performed to evaluate the reciprocal influences of crisis memory agendas of the second level (narrative salience) and the third level (narrative network) among different users. Findings show reciprocal influences among certain users’ memory-agendas in constructing crisis memory: media users showed influences on publics in terms of crisis memory agendas of both levels, while this crisis memory construction online also follows a bottom-up direction.
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No potential conflict of interest was reported by the author(s).
Supplementary material
Supplemental data for this article can be accessed online at https://doi.org/10.1080/08838151.2024.2316094
Correction Statement
This article was originally published with errors, which have now been corrected in the online version. Please see Correction (http://dx.doi.org/10.1080/08838151.2024.2371629)
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Xing Zhang
Xing Zhang (Ph.D National University of Singapore) is an assistant professor at the School of Media and Communication, Shenzhen University. Her research interests include crisis and risk communication, public relations, science communication, and social media.