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ABSTRACT
Previous research has concluded that the working-class is largely invisible on television. When the working-class is displayed; however, common frames highlight moral shortcomings and lack of responsibility. This study asks what difference such representations make. The study relies on cultivation analysis and a survey of the adult Swedish population to understand the extent to which heavy television viewers provide “television answers” in their descriptions of and attitudes toward the working-class. While some results are inconsistent, heavy television viewers seem more prone to view social inequalities as the result of working-class people's failure to take responsibility for their own well-being.
Disclosure Statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Johan Lindell
Johan Lindell (Ph.D., Karlstad University) is an Associate Professor of Media and Communication Studies at Uppsala University, Sweden. His research interests include fields of cultural production, media use and social inequality and the Nordic media system.
Peter Jakobsson
Peter Jakobsson (Ph.D., Södertörn/Örebro University) is an Associate Professor of Media and Communication Studies at Uppsala University, Sweden. His research interests include media policy, media and social class and media trust.
Fredrik Stiernstedt
Fredrik Stiernstedt (Ph.D., Södertörn University) is a Professor of Media and Communication Studies at Södertörn University, Sweden. His research interests include media policy, media history and media trust.