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Journal of Broadcasting Volume 25, 1981 - Issue 3
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Research articles

An exploration of viewing motives and behaviors associated with television sports

Walter Gantz Assistant Professor in the Department of Telecommunications, Indiana University
Pages 263-275 | Accepted 01 Jun 1981, Published online: 18 May 2009
 
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Abstract

Factor analysis suggests motivation dimensions that may be unique to sports programs. Viewing motivations were related to viewer sex, interest in sports and affective and behavioral reactions to sports programs.

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