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Journal of Broadcasting & Electronic Media Volume 34, 1990 - Issue 1
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Research articles: A news symposium

Media involvement and local news effects

Elizabeth M. Perse Assistant Professor of Communication, University of Delaware
Pages 17-36 | Accepted 01 Oct 1989, Published online: 18 May 2009
 
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Abstract

This study considered the influence of cognitive and emotional involvement on two local news effects: information holding and parasocial interaction with a local newscaster. Adult local news viewers (N = 305) completed questionnaires. Hierarchical multiple regression indicated that local news information holding was explained by lower levels of local news affinity and entertainment viewing motive, higher levels of information viewing motive, and more elaboration on news stories. Parasocial interaction was predicted by higher levels of news realism, less recognition of news, and feeling happy while watching the news.

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