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Abstract
This study examines (1) whether the appearance of graphics and other visuals in a television newscast would result in lower recall of audio content, (2) whether such visuals would promote comprehension of each story as a whole, and (3) whether subjects would prefer stories with visuals. Subjects watched a simulated newscast containing 12 stories, half enhanced by news visuals and half showing the newscaster only. Results indicated that short‐term recall of audio was less during graphics and that unaided recall of story topics was greater for stories with visuals. Subjects preferred stories with visuals and showed greater comprehension of them.
