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Original Articles

Profile: Does infomercial clearance vary by managerial, organizational, and market factors?

Pages 229-239 | Accepted 01 Nov 1993, Published online: 18 May 2009
 

Abstract

A national mail survey of commercial television sales managers was conducted to determine whether and how managerial, organizational, and market factors vary by infomercial clearance practice. Results suggest that infomercial clearance is influenced by certain managerial, station, and market factors, with different factors affecting different clearance practices.

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