The naturalization of beer in cheers

A number of health and safety risks are associated with consuming beer. Longrunning programs, like Cheers, present a variety of social beer drinking situations which are important to examine because they provide abundant examples. Using a structuralist approach, this study investigated and identified how beer was naturalized through characters, dialogue, actions, consequences, and settings in one season of Cheers. Three narrative strategies identified were the use of humor, camaraderie, and detoxification.