Management and Business Research on Commercial Diplomacy: Examining Trends and Themes

ABSTRACT

This article reviews the literature of commercial diplomacy during the period 1960–2014 from a management angle and is organized around four major themes: (1) government’s export/trade promotion function; (2) institutional/organizational arrangements; (3) managerial roles and activities; and (4) interaction between commercial diplomats and businesses. A complementary quantitative analysis tracing current research trends reveals the emergence of relevant publications at the end of the 1970s and a real increase after 2000. It also confirms the relative scarcity of commercial diplomacy literature focusing on the business and management dimension. Gaps in current literature are identified, and suggestions for further research are presented.

KEYWORDS:

• Business-government relations
• commercial diplomacy
• commercial diplomat
• export promotion
• international business
• international business development
• trade promotion
• trade representation
• trade representative

Acknowledgments

The authors would like to thank Dr. Katarzyna Jagodzinska for her support in the sorting procedure and Professor Michel Kostecki for his advice.