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Abstract
Residents in peri‐urban, low‐income colonias from Ciudad Juárez, México, are at high risk for carbon monoxide (CO) intoxication from the use of unvented, indoor heaters. To address this risk, a comic book‐style communication protocol was developed using the mental models approach and the entertainment‐education (EE) communication strategy to help colonia residents properly use this home heating method. El Asesino Invisible (The Invisible Assassin) encouraged people to buy a CO alarm for the home and provided information about CO intoxication. Part of a larger research agenda, the health campaign data were gathered from residents in colonias where high levels of indoor CO were previously measured. The essay provides an overview of the EE process and related strategies for reaching low‐income, colonia audiences. Limitations are addressed and ideas for future research are provided.
Notes
This research was funded by the Center for Border Health Research of the Paso del Norte Foundation.
Frank G. Pérez, Department of Communication, The University of Texas at El Paso, El Paso, Texas 79968, Office: (915) 747–6287, Fax: (915) 747–5236, [email protected] (lead author)